Dees Presence: An Upcoming Somali Fashion Icon #SomaliProfile



Fashion designer Dees Presence produces classic, modest looks and now has an inspiring clothing line. In our new segment #SomaliProfile we question Dees Presence about her style, fashion, and future.


First jobs are influencers, What was your first job?

My first job was to deliver paper on a bike in Holland at 11 years of age. That job didn’t influence my life one bit; however, it was a nice way to be able to afford my own treats.

What got you to love design?

I have always enjoyed dressing well. From when I was a young teenager until now I have enjoyed experimenting with different styles that are modest and creating new looks for myself. It made sense for me to become a fashion designer so I can create things for others.

Who’s your biggest influence and why?

The most influential person in my life is my mother. I admire her and all my life I’ve wanted to be like her. She has influenced the way I dress and how I carry myself. She’s my role model.


Why modesty?

I dress modestly for the sake of Allah. Having said that, I don’t believe that covering up has to be boring. Therefore, I incorporate a lot of colour and accessories into my outfits.

How do you describe your fashion sense and style?

I made my style unique for myself. It’s bright and bold with hints of vintage here and African prints there.

How does your heritage as Somali influence your design?

It hasn’t made any impact on my designs yet. Maybe it will in the future.

What’s your favorite place you have traveled to and where would you love to go to?

My favorite place has to be China, especially Hong Kong. I visited for a holiday in 2011. I had the time of my life. But out of loyalty I must say that I loved going back home to Somalia just as much. I would love to visit Malaysia next insha’Allah.

How important is makeup to your style?

If I’m going somewhere special then it’s crucial. Otherwise it’s not that important.


What inspired you to create your own clothing line?

I always knew that one day I would start my own business. And I wanted it to be in a field that I was passionate about. Clothes fascinate me, and it’s something I could never get bored of so it made sense to go into that.

What is your favourite item in your store?

I love long jackets so my favourite would have to be the Tartan plaid jacket.

What is it like working for yourself?

It doesn’t feel like work at all because I have the freedom to work as much or as little as I want. And having that freedom suits me.

We would love to thank Dees Presence for the insightful interview and make sure to check her out @


All Things Somali
All Things Somali (ATS) was launched for one simple reason: to create a medium for content about Somalis in their daily lives and in their inspiring moments.

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