Entrepreneurship

Two Young Somali Designer’s Invention Receives 266% Kickstarter Campaign Funding

A group of five Ohio State University students and graduates of the Department of Design are trying to make clumpy protein shakes a thing of the past with their new invention, the Titan Mixer Bottle. Their company is Five Industrial (FiveID). The TITAN Mixer bottle is co-founded by all five members for FiveID. The inventors include two Somali American entrepreneurs and recent graduates from Ohio State University.

Mohamed Rage is a Industrial and Graphic Designer. Adan Ali is Industrial Designer, 3d animation, and Video Director. Mohamed, Adan, and their co-founders have created a protein mixer bottle, which they said is unlike any other on the market today.

“We were confident we had a solid project, or solid idea, on our hands. But for things to pick up as quickly as it did that was a little surprising, in a good way,” said Adan Ali, a FiveID member and 2015 graduate in industrial design.

It is worth noting that Adan Ali was in charge of the video production for FiveID. He oversaw it from animation to editing to choosing the final clip. The video is included in this story.two guys

Mohamed Rage (right) and Adan Ali (left)

Mohamed Rage, the founder and CEO of FiveID and 2014 graduate in industrial design, said the campaign reached its goal in 10 days, and in total was so successful, the team now has a work order for more than 3,000 bottles to send out to its backers.“Once we get our Kickstarter check, we will use those funds to give the go-ahead to our manufacturers to start mass producing to fill those orders, to those first backers who have supported us,” Rage said. “Those are the ones to get the first product before anyone else, before it’s actually on the shelves.”

Mohamed Rage said “my mission is to encourage Somalis to explore fields of design.” For him, “entrepreneurship is the answer in America to bridging the gap.”

The bottle can hold up to 26 oz. of fluids and uses a pump motion that moves the company’s patented auger blade, which cuts through clumps of protein, leaving fitness advocates with a smooth and consistent protein shake. The Titan Mixer Bottle also has a “store & pour container,” which holds up to two standard-sized scoops of your favorite supplement.

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Fast-forward to a year and a half later, past numerous hours of ideation and different prototypes, the group of designers have completed a successful campaign on Kickstarter. The campaign drew $66,694 from more than 2,000 backers. FiveID now has a product that could shake up the shaker bottle industry.

The finished product will soon be available for presale purchase on the website titanmixerbottle.com, and will retail for $25-30, Rage said. FiveID added the company plans to have bottles available at local retailers within two years.

The former OSU alumnus would love to have OSU Athletics become a sponsored user of their product, but overall, they want to target the everyday athlete. “

“We don’t want it to just be perceived as you have to be a class-A athlete to enjoy this.”

Ali said the group plans on targeting multiple fitness events to gain exposure, including one of the biggest — the Arnold Classic. “We’re going to be in the Arnold Classic next year to take it to the next level,” Ali said.

Fred said the FiveID team is grateful for all the support they have received, and they are optimistic about the future.

In addition to the video included in this story, below are photos of the TITAN Mixer Mohamed and Adan designed. They hope this will be the beginning of great things to come.

Part of the story originally appeared on The Lantern.

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